Stevens Wellspring Group:
A Whole New Approach To Employee Retention and EAP.
Northeast Business Journal - July, 2000
Today's tight job market and accompanying shrinkage of
the available labor pool make it imperative for companies to work smarter.
Working smarter means more than equation. Stevens says the procreating
new strategies and streamlining production processes. It means paying
attention to what is going on in the factory, at the job site, in the
cubicle.
This new attitude has given rise to new employee assistance
programs. These EAP's are designed to aid employees in dealing with everyday
issues affecting their job performance, boost morale, assist employers
in employee retention, and reduce workers compensation claims. Steve
Stevens of the Stevens Wellspring Group (SWG) in Portland has seen how
outside factors can impact productivity. He's familiar with the studies
and research that show that in any company 30 percent of any workforce,
regardless of size, has some type of issue outside the workplace that
negatively affects their productivity by as much as 25 percent.
Not that long ago, Stevens was approached by the Maine
Employers' Mutual Insurance Company to
design a model that would provide an employee retention program and an
employee assistance program that could be adapted to a firm of three
employees as well as a company employing 30,000.
"It was designed on a fee-for-service basis whereby it would allow
the smaller companies a full blown employee assistance program. " Stevens
said. "It would allow the companies to access a benefit initially
for roughly 50 to 60 percent less than what they would normally have to
pay. At the same time there may be a cap, so they know that they would
never have to pay more than this figure, regardless of the amount of utilization."
This project got the wheels turning for Stevens. If a big insurer is concerned
about problems besides just clear-cut safety issues in the workplace, it stands
to reason that these concerns are paramount to the business owner as well.
"When a company like MEMIC looks at issues they want to address in the workers'
compensation marketplace, they know that they can effectively create a safety
training program, which is very aggressive but can only positively effect 20
percent of the workers' comp claims. It's been documented clinically that the
other 80 percent of those claims really are behavioral. Initially, Wellspring,
in partnership with MEMIC, provides a vehicle for the employer to address that
80 percent," Stevens said. "If you have a full-time employee assistance
program in place that is very pro-active, not just a clinicial situation, you
will always have fewer workers' comp claims. That 80 percent I mentioned earlier
can be anything from marital issues, legal issues, financial issues, substance
abuse, all the things people have to deal with in living their everyday life."
The programs are designed to give employees the help they need to stay focused
on the job. A focused workforce means better productivity and enhances the
profitability of the company.
"Although the immediate benefits are subjective," Stevens said, "you
basically show employers that they will have fewer workers' comp claims, fewer
health care claims, that they will have better employee attendance, fewer terminations,
better morale."
Another benefit from
an employee assistance program from SWG is that it immediately becomes
a valuable tool for any company's human resource department. "It gives human resource a way to address
situations ranging from a death in the workplace to just being able to
help find an attorney who can assist in the purchase of a house," Stevens
said.
"We can provide legal services, screening programs; we can provide audits
for companies that want to know if they have an issue in the workplace and how
to deal with it; we provide a resource for a company," he said.
These company audits have nothing to do with the firm's books but rather a
checkup on the health of the workplace. It measures employee morale, how management
interacts with workers, other management systems, and how the workers feel
about their job and employer. In this aspect, it becomes as much an employer
assistance program.
Selling the benefits of the various EAP's is only one part of the equation.
Stevens says the programs have been designed to be very user-friendly, and
can be delivered telephonically, electronically, or face-to-face.
The fee structure for SWG's services is another selling point. Instead of charging
a set fee per employee, as other firms have done, a fee that would entitle
the firm to a specific amount of visits or training sessions, SWG offers these
services for a low management fee and firms only pay for the program as they
use it.
Any item that contributes to the cost of doing business makes owners nervous
... unless there's a definite limit on the expense. SWG has that covered.
"What's unique about it is that we cap it on the other end," Stevens
said. "We're telling the business owner that we're going to provide you
with a vehicle to address these issues and we're going to provide you with the
opportunity to do it for 60 percent less than what you're currently paying in
the marketplace. We're also going to guarantee you that, regardless of the utilization,
it's only going to cost you "x" amount of dollars."
A company can purchase any one service or any combination of services offered
by SWG that best fit its requirements, whether it be creating a more cooperative
operating culture; legal support services; credit counseling; depression and
alcohol screening; drug testing services; health care options; medical case
management; behavioral risk audit; or leadership training.
"The other part of the program that we feel makes Wellspring unique is that
it's a single-access system," Stevens said. "A company can purchase
any of our services, up to nine different services, and everyone of those services
will be accessed with a single 800 number. What happens is, that if you're in
crisis for example, you don't get a secretary, you don't get an administrative
assistant, you don't get somebody who's on call, you get a masters-level clinician
every time you pick up the phone."
To provide this on-call service, SWG has partnered with counseling firms and
respected providers all across the country to ensure that a trained professional
is always available.
"This allows us to bring some of the leading companies in the United States
to provide services, up to as many as 4 million resources." Stevens said.
In addition, the same service is provided over the SWG's Internet site where
a company official can be connected to the appropriate resource, get the information,
print it out and have it as a ready reference.
Stevens Wellspring Group was formed in December 1999 and hit the marketplace
at the beginning of this year. The company currently serves 40 different firms
throughout New England and the Atlantic seaboard and is currently in negotiation
with companies totaling over 85,000 employees.
The tremendous response from the Maine business community has prompted Stevens
to expand the operations of SWG throughout the region. There are plans to open
office in New Hampshire and Massachusetts in the next few months to bring their
services to a wider market. He said the company is developing programs geared
specifically to firms employing 500-1,000 people.
"The companies who contract with us are trusting us to take care of their
employees. We take that trust very seriously." Stevens said.
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